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Think Pink and Drive! Why we need to upgrade to autonomy, mastery, and purpose.

Picture credit: ricardo-pereira

Two simple questions that can change our life.


I've learned loads from Dan Pink's work. He's a great thinker and writer, as well as being a very nice chap. I'm really pleased to suggest his new book "Drive: The Surprising Truth About What Motivates Us".

You'll find him at www.danpink.com and on Twitter @danielpink and here he is talking about motivation on NPR Radio.

COCKTAIL PARTY SUMMARY of Dan's "Drive" (via www.danpink.com)

When it comes to motivation, there’s a gap between what science knows and what business does.

Our current business operating system–which is built around external, carrot-and-stick motivators–doesn’t work and often does harm.

We need an upgrade. And the science shows the way.

This new approach has three essential elements:

1. Autonomy – the desire to direct our own lives.

2. Mastery — the urge to get better and better at something that matters.

3. Purpose — the yearning to do what we do in the service of something larger than ourselves.


Carrots & sticks are so last century.

Drive says for 21st century work, we need to upgrade to autonomy, mastery & purpose.

Hope you enjoy Dan's new book and the great content on his Twitter feed and blog. As always, I love your comments and thoughts. Please let me know what you think of Pink and what you've learned about motivation, brevity, storytelling, and all the other good stuff. Much love, Ian.

Your comments:

Ian Aspin says:
06/01/2010 20:57:08

@Bex Lewis Hi Bex, glad you found Dan Pink's stuff useful. When we love a subject, we're far less likely to need to go searching for motivation. When we're passionate and care about what we're doing, motivation just shows up! Cheers for the comment. Much love, Ian.
Bex Lewis says:
06/01/2010 12:47:07

Really interesting - am writing an assignment for my PGCLTHE at the moment, as to what can motivate students to participate in seminar debates - as so many students are not there for the love of the subject any more!


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  • Ian AspinLocation: Lancaster Lake District, UK
  • Bio: I’m passionate about my work:TV journalist, producer, presenter, business ideas person. I care about: family, friends, helping people, finding meaning, running