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No one's gonna tell you your baby's ugly and in business, that could mean trouble!


Baby Zach, Guiness the Cat, Mr. Blockhead, Alex the Kid.

Thinking inside the box, storytelling, and what might happen if your baby is ugly. A great video from Dan Heath, co-author of "Switch: How to Change Things When Change is Hard" and "Made to Stick".



  • Ian AspinLocation: Lancaster Lake District, UK
  • Bio: I’m passionate about my work:TV journalist, producer, presenter, business ideas person. I care about: family, friends, helping people, finding meaning, running